Job Description

We are seeking a tech-savvy, data-driven Digital Marketing Specialist to join our marketing team. This role is perfect for someone passionate about digital strategy, audience growth, and performance optimization in the fast-paced world of live events.

Core Competencies

• Digital Expertise: Deep understanding of digital marketing channels, platforms, and best practices.
• Data-Driven Mindset: Skilled in analyzing campaign performance and using insights to optimize digital strategies.
• Creative Execution: Ability to translate marketing strategies into compelling, high-impact digital campaigns.
• Platform Mastery: Proficiency with digital ad platforms, analytics tools, and marketing automation software.
• Attention to Detail: Meticulous in campaign setup, data tracking, and performance analysis.

Key Responsibilities

• Campaign Management: Plan, execute, and optimize digital ad campaigns across platforms like Meta (Facebook/Instagram), Google, TikTok, YouTube, and programmatic networks.
• Audience Targeting: Use customer data, ticketing insights, and behavioral analytics to define target audiences and create highly personalized ad experiences.
• Content Development: Collaborate with creative teams to produce impactful digital content, including display ads, video, and social media assets.
• Data Analysis: Track and analyze digital campaign performance, providing regular reports to internal teams and key stakeholders.
• Optimization: Continuously test and refine ad creative, targeting, and bidding strategies to maximize ROI and reduce customer acquisition costs.
• Pixel Management: Set up and manage tracking pixels, conversion events, and retargeting campaigns to capture valuable audience data.
• Innovation: Stay ahead of digital marketing trends, platform updates, and emerging technologies to keep the company at the cutting edge of digital promotion.
• Cross-Functional Collaboration: Work closely with marketing strategists, creative teams, and sales departments to ensure seamless execution of integrated campaigns.

Qualifications

• 5+ years of experience in digital marketing, advertising, or media buying (live events experience strongly preferred).
• Proven experience managing digital ad campaigns with tools like Meta Ads, Google Ads, TikTok Ads, and programmatic platforms.
• Strong analytical skills, with experience using Google Analytics, Meta Business Suite, and CRM tools.
• Excellent written and verbal communication skills.
• High attention to detail and ability to manage multiple campaigns simultaneously.
• Bachelors degree in marketing, communications, business, or a related field.

Compensation range is between $75,000 - $100,000

CBIZ Talent Solutions is an Equal Opportunity Employer.
CBIZ Talent Solutions does not discriminate on the basis of race, ancestry, national origin, color, religion, gender, age, marital status, sexual orientation, disability, veteran status, or any other protected classification under the law.
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